You can modify your Max Click Price, or bid, at any time on the My Vendor Listings page.
Simply click View/edit under Advertising Settings.
The image below notates Counties but we have changed that to now be Markets.
You can essentially name your price, though there is a Minimum Click Price that ranges from $.25 - $.45. You can see your current Max Click Price, along with the Current Max Bid Price for that market. Make any desired changes and then click Save.
You should set your Max Click Price (or bid) to be what you are comfortable paying for a click. IMPORTANT: You will only pay $.05 more than the next highest Max Click Price to hold your position. If you bid $1.00 per click and the next highest Max Click Price is $.50, you will pay $.55, not $1.00. You will often not be charged the rate you set as your Max Click Price. Learn more about what clicks we charge for.
To receive an email notification when you've been outbid, simply check this box at the top: